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DarkForgeGFX Nuke-Evolution : Call of Duty – Modern Warfare 3 DarkForgeGFX


Call of Duty – Modern Warfare 3: Sledgehammer Studios and Infinity Ward push the limits of development


One of the hassles in covering an upcoming game title is having to filter through the self-serving hype and desperate buzz generating/buzz maintaining “press releases”, video diaries, and other PR communications released by the companies involved. One of the key rules of press release writing is that the topic must be “newsworthy”. This criterion has been pulled, twisted, and mangled worse than classic animated character Gumby slamming into a bus head on. We are treated to an endless series of “updates” that either reiterate what’s already been said before or trying to hype a simple message of “hey, look at us! We’re still working on our project.....Click here to read more

While last month’s release of awesome game play videos for Call of Duty – Modern Warfare 3 was definitely “real” news, a large component of what has happened since are really efforts (with varying degrees of obviousness) to maintain the buzz. Can you really blame them? There are billions of dollars at stake. Call of Duty – Modern Warfare 3 follows Black Ops which raked in tons of sales. Also, Modern Warfare 3 is locked in a fierce marketing war with an upstart FPS series, the franchise releasing Battlefield 3, from an industry heavyweight determined to take Call of Duty’s first person shooter crown. As a result, we’re treated to news that Call of Duty – Modern Warfare 3 developers Sledgehammer Studios and Infinity Ward are “pushing to get the best product possible to the market.” They are also “pushing to the limit” Call of Duty – Modern Warfare 3′s graphics, scope, and gameplay. They even released a video of COO Michael Condrey discussing this development. Good to know. Hard work is great but most other series’ require hard work too. One thing is for sure though, the PR and marketing department of Call of Duty – Modern Warfare 3 is topnotch.

Posted on Fri Aug 12, 2011 2:45 am by csgod ( Reads: )
Fri Aug 12, 2011 2:45 am Nuke-Evolution |
DarkForgeGFX DarkForgeGFX DarkForgeGFX

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